Dasha is responsible for the general policy of the larger project for the restoration and regeneration of the island as well as its development on an international level and the overall direction of its activities.
Roxane has been busy implementing the concept from the moment the investment contract was signed. She selects not only the projects, but also the architects, designers, and the entire creative team who will help bring the project to life. Roxane is also the brains behind the temporary program Summer in New Holland, as well as the programming for the new park and the Island’s public spaces. She is a rigorous inspector of quality, keeping tabs on all that happens on the island, from the doorknobs to the building facades.
Natasha has built herself a reputation as a person, capable of creating the best bars and cafés not only in Saint Petersburg, but also in Moscow. She has been a member of the team since 2013 and is responsible for the island’s administration and operation. In other words, making sure that in the Infocenter, questions are answered coherently; that in the kiosks, the food is up to scratch; that everywhere in the park remains clean and tidy; that the employees and visitors are having a good time, but also that work is finished on time. In short, she ensures that everything is nothing short of delightful.
Vika worked at Loft-Project Etazhi before joining New Holland in 2011. She performs a critical but often invisible function: sorting through all the applications, managing the production process, and doing everything she can so that everything is done correctly and on time, while also finding the very best people to bring into the team. Vika is a true indicator of the correctness of decisions and the gentle soul of the project.
Alyosha began working with Dasha and Roxane back when Garage Center for Contemporary Culture was still in the Bakhmetevsky Bus Garage. After a year working there, he moved to Saint Petersburg to dig in on New Holland. Alyosha seeks out and snags artists for exhibitions and performances, while also putting together a lecture program on art for the Island. In 2014, while New Holland was closed for renovation, he found time to work on Manifesta 10.
Sasha joined the team at the end of 2016, when, in a short timeframe, she managed to turn around a fabulously successful PR campaign for New Years on New Holland, inspiring residents to descend in droves upon our ice-skating rink. From that day forward, we knew we couldn’t let her go. Sasha now leads all public relations with press from around the world, while also overseeing the work of the editor of our website and social media pages.
Vanya has long been a friend of New Holland. Earlier, as part of the P.T.H. Creative Manufacture, he helped our smallest visitors learn to draw, sculpt, take photographs, and shoot films. Today, Vanya looks out for all the most beautiful things, both on the Island and in its virtual realm. Announcements, the website, invitations, banners and other printed materials, as well as a whole line of nifty souvenirs and useful bric-a-brac: all of these are thanks to Vanya’s golden touch.
Valya is easily the most cheerful person on our team, proof of which can be found on her Instagram page, where she regularly posts scenes from the office. But more importantly, Valya is an impeccable editor: before anything goes to print, she always meticulously inspects every last serif of every last letter, perusing every last layer of the document. This speaks volumes about the experience she gained working for glossy magazines.
Coordinator of the Administrative Department
In the beginning, Lena joined our administrative team to take on the tedious, but necessary work of circulating documents. But her boundless energy has since allowed her to tackle other important tasks, like the sourcing and procuring of any number of the seemingly little details that we take great pride in: from the door knobs to the lighting fixtures, the flower pots to the wardrobes, and even the ice skates for children.