17.09.2012
19/09 Street University lecture:Ad-busting: rewriting of the city’s appearance."
On September 19th at 19:00 the Street University (CU) will hold a third meeting in New Holland - 'Ad-busting: rewriting urban appearance." Lecturer - Xenia Yermoshina is a sociologist and member of the St. Petersburg International Hedonistic section, she is also an activist in "Student action.'' She will talk about the new tool which is capable of changing the urban environment through interaction with advertising - ad-busting.
Ad-busting is a form of culture jamming. The intended message of the ad is subverted by an ad-buster, whose own message then takes over, having transformed and parodied the inherent advertising message.
"Is there a street language? We see messages all around us. But who writes these texts? Advertising - is a monologue, looped in on itself. Our task - to turn advertising into a weapon of social criticism. "- Xenia Yermoshina.
The talk will be held in the lecture hall, the entrance is free
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